Who we are

Persuasion Communications is a company specialized in retail sells training.

Here is how Persuasion Communications gives its training.

Our mission

Our mission is to demonstrate that the retail business is rewarding and absolutely necessary in our society.

Understanding the connection between the customer's everyday reality and products or services offered is a mark of respect between the customer and salesperson.

Martin Lajeunesse

Persuasion Communication’s president and senior certified trainer, Martin Lajeunesse, has been working in sales for over 40 years.

With his salesman, manager, sales representative and trainer knowledge, he has been able to build and develop his theory and improve his methods to meet the needs of todays industry.

The workshops are practical, concrete and interactive and it is with pride that Persuasion Communications now offers Virtual Learning, making it more accessible.


A few comments from our clients.

Congratulations for your great work.

Thierry Gardonio
Training Manager Quebec/Atlantic
Personnes et culture
People and Culture

I take this opportunity to say that everyone present fully and enthusiastically participated. Everyone enjoyed the energy and clarity of Martin Lajeunesse and his ability to communicate the importance of the attitude change. My personal evaluation, according to the specific requests targeted for our sales team, is very positive. My personal evaluation, according to the specific requests to target for our sales team, is very positive. We all have areas we need to improve and a different approach to test from now on.

François Bernier
Estimations accountant

List of clients

Rona, Sport Experts, Atmosphere, Hockey Expert, Sail, Manteaux-Manteaux, Chaussure Caron, Vélo Quilicot, Marise Petite, Salomon sport, C4 Distribution, Rossignol, Ivanhoe Cambridge, Volkswagen Canada, Banque TD, Energie cardio, Clément, Omer de Serres, Mondou, Patisserie Gaumont, I.C.S.C. Wolseley, Le Kaki, La Maison des Futailles, Le Yeti, Porte et fenêtre Verdun, Bell Canada, Les escompte lecomptes, Lumi-o, Oberson, Tonny Papas, Performance, Cazz petite, Phisio actif , Primo vélo, Specialized, Sport Denis Parent, Café Selena, Les Pneus President, Station Mont Tremblant, The North Face…..

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